The BMW 1 Series (116i)

It starts from the moment you climb in, increases when you start up and raises the pulse rate with every kilometer you drive: the feeling of joy in The new BMW 1 Series. It's all due to the car's temperament and the BMW drive concept, making it agile and nimble. Reinforced by its athletic appearance, it will bring a smile to all passers-by. And it reassures with an incomparable driving sensation that lasts and lasts: on long straight stretches, in tight curves and with 7 days of driving fun per week.

A generous bonnet, a long wheelbase and short overhangs are typically associated with sports cars. Here they make it clear that the BMW 1 Series is similarly dedicated to driving pleasure. Two distinctive twin headlights, the almost vertical BMW kidney and the striking horizontal shoulder line emphasize this unmistakably sporting appearance. A design that signals thirst for action. A design whose mere shape unleashes a feeling of joy.

It's good to know that you can rely on BMW's unmatched safety standards at all times. The 1 Series comes with the intelligent airbag system, the carefully conceived belt system, Brake Force Display, run-flat tires and a host of other cutting-edge innovations to deliver a new standard in occupant safety.

Source : www.bmw.com