2008 Cadillac CTS

Much ado was made of the fact General Motors Corporation had two design studios competing on the design of the Chevy Camaro. Ed Welburn, GM’s vice president of global design, was so pleased with the results of the exercise that he applied the same practice, and then some, to the development of the 2008 Cadillac CTS.

Four teams participated in a “spirited design competition” for the important entry-level Cadillac. The contenders included the Advanced Design Center in California; the main design center in Warren, Michigan; a second advanced team in a separate building in Warren; and the unmarked, nondescript yellow bunker in an undisclosed industrial park near Birmingham, U.K. This secret lair also designed Cadillac’s exotic Cien, Sixteen, and Imaj concepts.

Literally thousands of sketches were generated, Welburn says at an event organized by the automaker’s Affinity Group for Women in Pontiac, Michigan. From there, 20–25 scale models emerged from the various teams, and the process further winnowed to the creation of five full-size clay models. They were developed in the separate locations and sent to Warren for review.

Source : www.caranddriver.com/carnews